✍️ Crafted high-conversion content for SaaS clients across diverse verticals.

🧠 Translated complex product features into clear, benefit-driven narratives tailored to target personas and buyer journeys

🤝 Collaborated with editors and client stakeholders through the Pepper Content platform to ensure brand alignment and timely delivery

📅 Managed multiple assignments simultaneously, maintaining quality, consistency, and voice across blogs, landing pages, and whitepapers

🧩 Adapted writing style to match each client’s tone, ranging from technical and authoritative to conversational and user-focused

Crfted and executed strategic monthly and annual content plans for Zoho Books, driving a 22% increase in product engagement and supporting cross-functional marketing goals

Produced long-form educational articles under Essential Business Guides, contributing to a 30% growth in organic traffic and enriching SME brand trust

Designed and published a variety of formats, including 10+ infographics, authored articles, and video scripts to reinforce user education across multiple touchpoints

Led keyword research and SEO audits using Ahrefs, Google Search Console, and Web Analytics—resulting in featured snippets and improved visibility on high-intent queries

Managed Zoho Books’ social media presence, boosting audience interaction by 40% and amplifying product positioning through timely campaigns

Collaborated with design and development teams to refine website UX, while drafting the skeletal framework for the Tax Guides microsite to enable scalable SEO integration

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