Vidhya Krishnan

Strategic content marketer with 5+ years of experience, crafting compelling narratives that engage, convert, and elevate brands.

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Featured articles

Customer Service in Education Industry: How it Works | Sprinklr

Imagine Alex, a prospective student, struggling with university admissions. Emma, a top-notch admission rep, answers his questions, provides tailored advice and resolves issues quickly. Her exceptional support turns Alex’s interest into a commitment to enroll, showcasing how crucial customer service is in shaping a positive educational journey.    However, effective customer service in education extends beyond mere problem-solving. It plays an important role in streamlining online student-teache...

Customer Engagement Strategies That Work in 2024 | Sprinklr

Customer engagement has become a vital standard for businesses navigating today's saturated market. Every customer interaction, from clicks and taps to scrolls and swipes, represents a valuable opportunity to capture attention and foster loyalty. Effective customer engagement strategies, such as personalized communication and instant support, can transform casual interactions into lasting relationships, turning customers into loyal brand advocates.  According to a recent customer loyalty survey...

Contact Center Technology: Types and Trends for 2024 | Sprinklr

Are you keen to build your brand and achieve long-term business success? Delivering exceptional customer experiences is your silver bullet.  Outstanding customer service fosters brand loyalty and strengthens business resilience. But how can enterprises effectively achieve this?  Leveraging your contact center to service clients is essential, yet its performance is heavily influenced by the technology stack you employ. When strategically deployed, contact center technology can be a game-changer,...